BizTalk Summit 2014 London – The story

Posted: March 21, 2014 in BizTalk
Tags: , , , ,

2013 was a big year for us in term of events: BizTalk Summit 2013 London, Oporto BizTalk Innovation Day, Bouvet Innovation Day and finally BizTalk Innovation Day Italy… but we promise that 2014 would start even bigger and better!

Nearly 200 attendees (an increase of 56% compared with the previous year), more than 100 different companies across 20 countries were present in this event. 12 Microsoft Integration MVP’s from across the world (USA, Canada, India, Netherlands, Norway, Portugal, Italy, Belgium and of course UK) and 2 members of Microsoft Product group were present as a speakers! These are some of the numbers that reflect the huge success of this event!


And viewing all the comments (Day 1 and Day 2 summary from tweets, what did the attendees say)… we did it! Of course this was not possible without all the effort and commitment of Saravana Kumar and all his BizTalk360 team (~6 months on this project) that make this a remarkable event!

The journey

As almost of the speakers and many attendees, I arrived on Saturday, March 1, thereby enjoying the weekend to meet London city a little more and chat with my fellows MVPs and members of the BizTalk Community.


The event

My session was on the second day of the event in the afternoon. And was all about BizTalk Mapping Patterns where I tried to address and explain some common mapper problems, specifying best practices and some of the best ways to address common problems by choosing the right approach and a small introduction to WABS maps where I address the key differences between BizTalk Server and BizTalk Services maps, key problems in migrating BizTalk Server to BizTalk Services maps and some WABS maps samples.


Unfortunately, because time restrictions, I had to be very brief showing only key concepts and not getting deep on many of the topics. But in overall I was pleased with the end result and all the people, and people can find out more details on this topics when my eBook become available.

But let’s go back to the beginning…

Day 1

The first day started at 7am with the registrations progress which occurred very smoothly. And after a quick kick off at 8:45 by the hand of Saravana Kumar the Microsoft Product Group took the stage, first by Guru Venkataraman that start his presentation by saying “On-prem is real and here to stay!” and also explaining the BizTalk Server roadmap and the new version: BizTalk Server 2013 R2 that they are preparing and the Windows Azure BizTalk Services roadmap.

Being succeeded by Harish Kumar Agarwal that explain in detail all the Windows Azure BizTalk Services features updates that went into the February release.


After the Microsoft Product Group was time for the Microsoft integration MVPs to take the stage for them, two more sessions were carried out in the morning:

  • Jon Fancey presented a session about how you can move to BizTalk Services, explaining the advantages and challengers you can expect in moving to the cloud
  • And Saravana Kumar cover in his session some of the key capabilities of BizTalk360 and demonstrated how to improve your operations (monitoring and management) in your BizTalk environment using BizTalk360.


The afternoon started with a monster on the stage that don’t need any introduction: Richard Seroter that gave us an overview of the existing integration tool and how to choose the right one for the right scenario. However Richard was not alone and was followed by two great session:

  • Tord Glad Nordahl with an excellent and kind of provocative (in a good sense and intentional) session about How we/you can mess up the BizTalk environments! Proving excellent tips and tricks not only for admin but also to developers in what you can do and should avoid doing.
  • And Stephen W. Thomas that gave us a look at Windows Azure IaaS and how best to leverage it with BizTalk Server 2013. Providing also awesome PowerShell scripts to configure and manager your VM in the cloud.

BizTalk-Summit-2014-Richard-SeroterBizTalk-Summit-2014-Tord-NordahlBizTalk-Summit-2014- Stephen-Thomas

And finally the day 1 finish with a Q&A session with Microsoft Product Group and a couple of MVP’s, special reference to the presence of Michael Stephenson on this session:


After that was time to talk with the attendees, some social network with some beers and a speaker dinner’s at Browns.


Day 2

The second day started at 9am with four amazing sessions carried out in the morning:

  • The first one that took the stage was Kent Weare that give us a look to the mobile services, presenting a real world business scenario using many of Windows Azure building blocks like Azure Service Bus and Azure Mobile Services; and BizTalk Server 2013
  • Steef-Jan Wiggers was the second, and as always he made a great session about Manageability of Windows Azure BizTalk Services were he focused on the tools that are available for managing WABS solutions.
  • Is not every day that you can see a session about BAM, and I personally like this topic, and Dan Rosanova was the person responsible for this topic! And what a great job. It was one of my favorite’s talks/topics! He was able to walk through and show us real world BAM implementations covering all the key concept of BAM.
  • The last in the morning was Johan Hedberg, who lost a bet and had to wear a Canada shirt during his presentation, but he was not intimidated and made a good session on how to use BizTalk Server together with SQL Server Master Data Services.


The afternoon started, in my personal opinion, with the best session of the event and with an “animal” on the stage: Nino Crudele, in addition of captivate and put the whole audience laughing, Nino was able to present an awesome add in to Visual Studio “btsgnosaddin” that will make the lives of all BizTalk developers much better and easy! This will be a tool that all BizTalk developers must have!

This session was followed by two more sessions:

  • Sandro Pereira (me) who better than me to succeed my good friend Nino Smile.
  • And the last one to take the stage was Sam Vanhoutte that gave us a session about Running durable workflows in the cloud and on prem. Providing an overview of Workflow Manager and showing awesome hybrid demo applications using Twilio.


Once again, for me it was excellent and an honor to participate in this event along with all these amazing people that were responsible for this happens: the speakers and the BizTalk Crew, Microsoft, BizTalk360 crew members and special all the attendees!

After the event

After the event was time to relax and enjoy the last night in London in the company of friends and fellow BizTalk Community members.


Stay tuned on the BizTalk Innovation Day Facebook page to learn more about our upcoming events!

Key point/resources to take into considerations
  1. btsgnosaddin” addin to Visual Studio that will be provided by Microsoft Integration MVP Nino Crudele for free!
  2. PowerShell scripts to configure and manager your VM in the cloud that will be provided by Microsoft Integration MVP Stephen W. Thomas for free!
  3. BizTalk Mapping Patterns and Best Practices eBook that will be provided by Microsoft Integration MVP Sandro Pereira (me) for free!
  4. All the session will be available online soon in the BizTalk360 webpage
  1. Sandro, it was a pleasure attending and the hopes for many more in the years to come.

  2. m sajid says:

    I attended this event first time and found it really helpful and entertaining. Nice summary of the event. Sandro your session was great. Looking forward to get your ebook.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s